Founder & Head Coach/CEO, The Funds2Orgs Group.
getty
Tech and digital tools upended how businesses operate, compete and sell their products and services. As a result, it’s prompted many to declare the end of experience as a company’s primary selling point—or that of its talent. The belief seems to have risen as buyers have much greater access to information online, and the importance of experience has diminished.
Think again.
The world has changed, but our human needs remain the same. People still want to trust that the businesses they deal with are trustworthy, high-quality and responsive to their needs. In other words, experience—whether in person or online—still matters.
Companies must understand that consumers do not buy just a product or service. Companies should realize that people often buy because of how it makes them feel about themselves. And during times of inflation, companies…
