Growth Architect and author of Revenue Growth Engine, helping companies build engines that drive growth.
One of the things I’ve heard from business owners over the past few months is, “I refuse to participate in the recession.” It’s hard not to admire the can-do entrepreneurial fire behind this statement.
In order to avoid the instability of a possible recession, it’s important to understand what a recession is from a practical standpoint. Economists measure a recession after the fact, but small businesses feel it in real time as it unfolds. A recession is like a traffic jam where a few people start tapping on the brakes, and the next thing you know, everything slows to a crawl.
From the perspective of an entrepreneur working to drive sales, any economic downturn is defined by fear and uncertainty that paralyzes decision makers. You know it when buyers start tapping on the brakes,…