Erik Huberman is founder and CEO of Hawke Media, a full-service outsourced CMO and marketing consultancy, and author of The Hawke Method.
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I’m not an economist, but based on the data I’ve seen inside and outside of my consultancy, Hawke Media, I strongly believe the economy will thrive in the first half of 2023, giving businesses the time and momentum they need to bounce back from any negative trends in 2022.
Why am I so confident? Because, from my point of view, the reality of the economy is not as tumultuous as what was forecast in the media.
As with the last several years, there were unique factors that triggered panic around the economy and encouraged customers to tighten their belts. But ignore the year-over-year data and look instead at the overall trend lines, and you’ll see that things aren’t as dire as we once thought. Now, economic reports will finally have year-over-year data…
