The race to dethrone small-dollar Don

Now, as a growing field of GOP candidates sets out to build small-dollar donor bases of their own, they also have an opportunity to rewrite the playbook.

Trump won his base through an aggressive brand of messaging: Promises of donation matches that never seemed to materialize or all-caps urgent language. But the burgeoning GOP field sees an opportunity to approach fundraising differently. Florida Gov. Ron DeSantis, Sen. Tim Scott of South Carolina and former South Carolina Gov. Nikki Haley are all using slightly different tactics to dethrone small-dollar Don.

They have to. Their political futures depend on it. And the limelight of the primary provides a unique opportunity for Republican digital fundraising, with implications for 2024 and beyond.

“It’s going to expose more donors to these candidates who are rising stars in the party,” said Eric Wilson, managing partner of Startup Caucus who…

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