Black Friday is considered the start of the holiday shopping season with midnight doorbusters sales and discounts, long lines, crowds, and shoppers grabbing items in a frenzy.
That’s why I like Small Business Saturday, the Saturday after Black Friday. You can shop leisurely, picking the right gifts for your family, friends, and neighbors and promoting a locally owned business on Main Street, plus enjoying a meal at a locally owned restaurant. When you shop locally and eat at locally-owned restaurants, you are giving back to businesses that promote your town throughout the year.
Small Business Saturday began in 2010 as a way to encourage people to shop at local businesses still recovering from the Great Recession. Since then, it’s become one of the busiest shopping days of the year.
Last year, shoppers spent a record $23.3 billion at small, independent shops and restaurants on Small Business…