Small businesses are using TikTok and Instagram to drive sales

Chioma Ngwudo created the African-inspired accessories, clothing, and lifestyle brand Cee Cee’s Closet(Opens in a new tab) to fill a void in what they saw was lacking while shopping for headwraps: bold, colorful, and feminine accessories. But it wasn’t until one fateful and viral Instagram post that the company really blew up. Ngwudo posted a tutorial with an influencer on her businesses’ Instagram, and within hours it had tens of thousands of views.

“That was our first time being like, ‘Oh, Instagram marketing, this influencer thing, could really be cool,'” Ngwudo told Mashable. Since then, she’s had tutorials and other videos go viral on Instagram and TikTok. More people found out about her brand, bought from Cee Cee’s Closet, and became return customers. Now, social media advertising is just a part of her life as a business owner.


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