Seeing success, Dollar Tree doubles down on food

Dollar Tree is doubling down on its food offerings as it sees more shoppers looking for low-priced groceries. / Photo: Shutterstock

Shoppers used to head to Dollar Tree for ultra-cheap party supplies and holiday décor.

Now, however, with food costs continuing to climb, consumers are stopping at Chesapeake, Virginia-based Dollar Tree and its banner, Family Dollar, for less-festive reasons: They’re looking for bargain-priced food and beverages.

For the second straight quarter, consumables’ same-store sales outpaced discretionary sales at Dollar Tree, the retailer reported last week, with a 9.3% comparable in food and beverage, snacks and cookies, and candy. Dollar Tree’s overall same-store sales increased 8.6%.

At Family Dollar, same-store sales of food and beverages grew 4.7%, outpacing the chain’s overall same-store sales growth of 4.1%.

The retailer said it again expects consumables to fare…

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