By Simon Bacher, co-founder of Ling, a mobile edtech company, specializing in language learning.
If your business isn’t utilizing social media, you need to rethink your marketing strategy. It’s estimated that nearly 92% of marketers these days are using social media.
Nearly 38% of respondents even admitted to buying a product after seeing a social media advertisement. If utilized correctly, that could mean a 37.9% increase in sales for your business via Instagram!
Here are three quick tips for using Instagram to grow your business.
1. Define your brand and market to your target audience.
You can’t expect people to engage with your social media if you haven’t defined your niche yet.
First things first, define your brand. What do you stand for? What is your business’s mission? The answers to these questions should be clear and consistent in all your Instagram posts. Once people see what…