How to Spot Winning Business Ideas at Your Day Job

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Curiosity is the spark behind every leading innovation. Without it, we never would have harnessed electricity, rocketed to the moon or developed a Covid-19 vaccine in record time. But while it’s easy enough to come up with a good idea — they’re everywhere — the ones that revolutionize entire industries and professions require us to keep our eyes open to the challenges right in front of us in our daily lives and then ask, “How can I change that? How can I make things better? How can I use my curiosity for good?”

That’s precisely what I discovered as I made the move from full-time professor in the Department of Medicine at McMaster University to entrepreneur, co-founding Acuity Insights, formerly Altus Assessments, a Toronto-based company that now employs 150 people. It all started with an assessment that challenged the…

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