How supporting local community events can yield business opportunities

People are signing up to join the effort to clean up a local park. (iStock)

If you are trying to develop new leads for your business, one way to expand your networking efforts could be to get involved in local community events. This outreach could include participating in community events, being a sponsor or joining a planning committee.

“Community events are a valuable opportunity for small business owners to engage with their community, find new customers or clients, elevate their employer brand position with employees and candidates, and support their mission and values,” says Amy Marcum, manager of HR services at Insperity. “The benefit of community events is the ability to strengthen community ties and oftentimes, to connect with a new demographic.”

How can a business become a community partner in local community events? 

The scope and involvement of businesses can vary depending on the…

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