Five Business Owner Observations Heading into 2023

Business owners are feeling optimistic about their business in 2023, amid economic concerns. Most notably, business owners are confident their own business operations can withstand an economic downturn but don’t expect relief from current economic challenges in the near future, according to data from a new Agency Forward survey from Nationwide. 

Five business owner observations leading into 2023: 

Business conditions for their own company will continue to be favorable.  The US economic conditions will continue to make operations difficult for businesses. Operations will continue to shift toward in-person or hybrid instead of full-time remote. Mid-market businesses will hire more employees and have concerns over current workers “quiet quitting.” In 2023, businesses will struggle with managing inflation, attracting new customers, retaining current customers and keeping…

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