Easing up on the pressure helps small business owner chart way ahead

Emily K. Howard, founder/president of Cheetah Strategy. (Roberto E. Rosales/Journal)

There was much for Emily K. Howard to learn when she started her business consulting firm last year.

But the main lesson, much to her surprise, was that she didn’t have to know everything, and she didn’t have to be perfect.

“When I was working for other people, I put this pressure on myself,” says Howard, owner of Cheetah Strategy. “I could never say, ‘I don’t know,’ or ‘I can’t do that.’

“But with my own business, I don’t have to be that way. I can say, ‘I don’t really know, but I’ll help you figure it out.’ Or, ‘I’m not the best person for that, but let me refer you to so-and-so.’ It’s so freeing.”

Howard, an Albuquerque native, has spent her career in the world of marketing and advertising. She joined DDB Worldwide in Dallas, one of the nation’s first…

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