Despite Recession Indicators, 88% of U.S. Business Owners or Executives Expect to Make the Same or More this Holiday Season, According to New Data from Fiverr

NEW YORK–(BUSINESS WIRE)–Fiverr International Ltd., (NYSE: FVRR), the company that is revolutionizing how the world works together, has compiled new data revealing how small-to-medium-sized retail and e-commerce businesses in the U.S. plan to navigate an uncertain holiday shopping season. Fiverr conducted a nationwide survey of 505 business owners and executives, shedding light on the tactics businesses are using to remain competitive and their expectations for sales performance compared to last year. The findings reveal that while many business leaders anticipate challenges due to inflation and a looming recession, with the right strategy and preparation, they remain largely optimistic about their sales this year.

“The data shows businesses are shifting their strategy, preparing early and prioritizing marketing channels that will keep them competitive in the current market,” said Gali…

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