As household budgets tighten, big brands double down in dollar stores

NEW YORK, May 17 (Reuters) – Makers of brand-name household basics like Dunkin’ coffee and Schick razors are bulking up sales teams and adding specialized and lower-cost products to the shelves of America’s ubiquitous dollar stores in a bid to reach more budget-conscious shoppers.

Razor manufacturer Edgewell Personal Care Co (EPC.N) and Kraft Heinz Co (KHC.O) have overhauled or built new teams dedicated to working with the biggest U.S. dollar stores like Dollar Tree Inc (DLTR.O) and Dollar General Corp (DG.N) in the last year.

J M Smucker Co (SJM.N) is looking into bringing seasonal flavors of its packaged Dunkin’ coffee to the stores, while Hershey Co (HSY.N) is in talks to launch its Dot’s Pretzels to the retailers, executives said in recent interviews.

Makers of food and household staples are pushing deeper into dollar stores because the low-cost retailers are opening thousands of locations each year….

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