Small Business Saturday is this weekend. For many businesses, what was once just a marketing campaign has become a crucial sales event that helps retailers meet their bottom lines.
“Small Business Saturday is so important to small businesses like ours because it significantly helps to bring awareness that we are actually here,” said Annie Maloney, the owner of Sweet Annie’s Candy Shoppe in Ambler. “With so many businesses participating, many shoppers see the crowds on our main street and pull over to check out what all the commotion is about.”
The annual promotion, which was launched by American Express back in 2010 to encourage shopping on the Saturday after Thanksgiving, has grown into a massive event that attracted more than 51 million shoppers nationwide in 2021. Industry observers are forecasting that nearly 6 in 10 holiday shoppers will participate in Small Business Saturday this year, a…
