The metaverse. It’s been heralded and even called transformational by leaders in all industries. That’s pretty amazing, especially considering that most people haven’t quite figured out what it is, what it looks like, or how it will work—at least not to any concrete extent.
Indeed, we know enough to make the metaverse tantalizing. Far from our 2D internet limitations, the metaverse promises a way to interact online in 3D formats. Plus, there’s the hope that along with the burgeoning web 3.0, users will have more control over their data thanks to blockchain technologies.
But the real question for businesses is simple: Where do corporate entities fit in? More specifically, how can companies plan to make their mark and take a stand in an environment still in its early evolutionary stages?
Getting ready for marketing, commerce, and branding in the metaverse