In today’s market, credibility is everything for a successful business. However, establishing that credibility might seem like a challenging task amid a saturated market. This is particularly true for small businesses, which typically don’t have the same capital, resources and brand recognition as larger companies.
Fortunately, there are plenty of simple ways small-business owners can boost their credibility within their target markets. Read on for 15 expert tips from the members of Forbes Business Council.
1. Partner With Influencers
Reach out to a few influencers in your field to have them talk about and showcase your business and products. People are spending increasing amounts of time on TikTok, YouTube, Instagram and other social media channels, following and actually trusting various influencers. Working with influencers will not only help get your name out there, but also build…