14 Big Surprises Brand-New Business Owners Often Face


While starting a business is an exciting endeavor, many new business owners are surprised by the unexpected obstacles that they encounter along their entrepreneurial journey. These surprises can derail even the most well-prepared entrepreneur, leaving them feeling overwhelmed and unsure of what to do next.

Below, 14 Forbes Coaches Council members share some big surprises brand-new business owners often face and may not have considered before launching their companies. By being aware of these potential pitfalls, you can better prepare yourself for the road ahead and increase your chances of finding sustainable success.

1. Cash Flow Is Very Important

Many brand-new business owners are surprised by the importance of cash flow and the stress it can cause. Creating a plan to ensure that expenses and investments are strategically scheduled is critical. It can be difficult to forecast until the…

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