The holiday season is upon us, and for small business owners, that means it’s crunch time. No other time of year will see as many customers shopping stores with pockets full of money ready to spend. But every other business out there is working hard to market their products to customers at this time of year as well, with discounted pricing and sales promotions galore. So how does a small business, with a potentially smaller budget, stand out from the competition and grab their slice of the holiday pie?
As the world starts to return to some semblance of normalcy after a few tough years, economists are expecting the biggest holiday shopping season ever. Shoppers plan to spend an average of 35% more on holiday shopping than they did last year, which already saw overall spending in the U.S. reach $886.7 billion. Between Black Friday and Cyber Monday, businesses will see a rush…
